Presentation On A Space II

I've been considering what ideas I've had about DC (Drake Circus) and I think I've chosen some difficult ones to develop.

I have thought of another one I could present. The art of customer control. Have you ever noticed the way in which stores are laid out?

In general terms the average person's instinct when they enter a shop, is to turn right if possible. This means that whenever anyone enters a shop they will automatically concentrate on the closest items on the right. Many stores arrange their stock to entice the customer to look further throughout the shop by putting the most popular or the lower priced items to the right of the entrance.

Further still to get the customer to continue further into a clothing store the staff there might consider arranging only the biggest and smallest sizes of the popular items near the entrance to entice the customer to come inside and look for more of the same, but in a more suitable size.

In the case of retaining customers in a store for as long as possible the Entrance of a store is always much much larger and more easily accessible from the rest of the shop than the Exit. Shop exits are usually littered with the "best deals" and special offers, but some are also drab and unforgiving places. This tactic is most often used in supermarkets where barriers are used to control the flow of customers. The barriers swing one way only and there are always at least two times as many "IN" barriers as "OUT" and you often find yourself walking past the rest of the store once again on your way to the exit. A good example of this would be Tesco Roborough.

Escalators in many large stores are often arranged in such a fashion that the customer must traverse a route through a portion of the store before reaching the next one. This part of the store is often a hype of advertising and high fashion items and sometimes some quite good bargains. This entices the customer to look further around each floor before leaving it for the next.

All of these factors can be seen in DC and more if you look hard enough.